WHY ARE YOU

HERE?

Happy you got here!

If you are here it means that you don't belive that your business and brand can be build over night. Nothing of real value is.

Brands that endure are not the ones that look for the fastest shortcut. They are the ones that invested in the right things, consistently, over time.

No business or brand grows without roots. The question is not whether to invest in your brand, it is whether you are investing in the things that actually compound. Campaigns can win a quarter. Relationships win the decade. The Temple Garden exists to help you build both, in the right order, for the right reasons.

Hi,

I am Andrei Lascut. Sorry for the unconventional introduction, I just wanted to make sure you are here for the right reasons and that we are not wasting each other's time. In today's world, time has become the ultimate currency.

I have spent the last 23 years working with brands across Europe — from BIG fmcg to tech founders, fashion and energy, helping them understand the difference between activity and investment. Between campaigns that activate and relationships that compound. Between brands that win today and brands that are still winning in ten years.

That work is what became The Temple Garden. A belief that growth is not something that comes in a month or a quarter. It is something you earn, over time, by consistently putting the consumer first. I am here for the brands and businesses that understand that, and want a partner to help them act on it.

Contact

Our reality

Overwhelming complexity

Time, the final resource

The average person today is exposed to more information, more choices, and more competing voices than any generation before them.

The result is not better decisions; it is decision fatigue. Brands that cut through this complexity do not do it by being louder. They do it by being clearer and more consistently trustworthy.

A default of skepticism

Years of broken promises have made scepticism the starting point. Trust is no longer extended. It is withheld until earned.

Every claim is now evaluated against a simple question: do they actually deliver this? Brands that can answer that question consistently, through behaviour, not messaging, are the ones that earn loyalty in this environment.

Attention is the most competed-for resource on earth. They are over targeted every minute by more and more intrusive ads.

Irrelevance can be dangerous. Brands that earn and hold attention do it by making every interaction genuinely worth the person's time. No matter how intrusive media can be, they have the power to tune out if they find nothing of value.

Marketing strategy, brand strategy, ideation workshops and trainings.

For the brands and businesses that want to make the transformation, from here to sell, to here to grow.

We are a long term partner that works side by side with our partners. We are here to do, not to talk. We can help you define your strategy but also guide the execution.

01

Mindset change

Where do we come in?

Everything starts with our mindset. With our set of values and behaviours. If we want to see any change in how our businesses and brands perform this is where we need to start. From asking what does this interaction return for us, to asking what does this interaction give to them. From brand-centric to consumer-centric.

02

Strategical foundation

To ensure the consistency that will bring the momentum we are looking for we need clarity about what the brand stands for, who it is truly for, what is the value it brings, and what it authentically believes. Here is where we define what makes the brand relevant today and what it needs to still be relevant tomorrow.

03

The momentum

By consistently delivering on the value we promise, in a fresh way, with every single interaction, we build momentum. In the chaotic lifestyle of today this consistency will greatly impact awareness and salience but only by adding the consumer centric focus on value we will grow trust and emotional connection.

This is what we

belive in!

Relevance wins consumers and markets. But relevance alone does not keep them. What keeps a brand strong when the next, more relevant competitor arrives is the relationship it has already built.

The trust accumulated over time. The habit of being valuable even when there is nothing to sell. There is a big untapped opportunity, in showing up for people not because there is a transaction available, but because the relationship itself is worth investing in.

There are no shortcuts to trust and loyalty. Only time, consistency, honesty and care, repeated until they become something people feel intuitively to be true.

The problem is not short-term action.

It is short-term action that goes nowhere.

Grolsch had the ambition of becoming the brand for creative-minded individuals. We worked with the Grolsch team to adapt its positioning and build the long-term strategy that has brought to life this ambition. With the strategy in place, we brought it to life through the story of creativity’s metamorphosis through an innovative and immersive 360 degree experience and urban graffiti.

AudioTribe was the first Romanian native audiobooks app launched in 2021. With a publishing pedigree, AudioTribe wanted to offer a native experience to Romanians as an alternative to global platforms like Audible. Together with the founders, we set the foundation of the brand positioning and built the momentum with the launch and growth strategy.

Projects

Below are some of the key projects we worked on with our partners, starting with the long-term growth strategy, but also striking out for the hard part, to bring that thinking to life.

OMV is one of Europe's biggest energy companies. To drive premiumization perception, we have brought the rally adrenaline into OMV’s brand world, testing for real the new MaxxMotion 100plus fuel. This put OMV among the few brands that had the courage to keep their "hands off" and to really prove the performance of the product.

To test the OMV’s claim that MaxxMotion 100plus is the best fuel, The Temple and Napoca Rally Academy has set up a real challenge: two identical cars making a 20,000 km test run in Romania. One car was powered by the MaxxMotion 100plus, and the other one by other fuels. Both tested the fuel and the drivers, none other than the rally champions Bogdan Marisca and Simone Tempestini. This put OMV among the few brands that had the courage to truly test their product in an experiment that was directly exposed on social media.

Astra is one of the coolest beer brands in Europe and the love mark of the famous St. Pauli neighbourhood of Hamburg. We worked with key executives from Carlsberg to develop the growth strategy that would take Astra from a regional brand in northern Germany to an internationally recognised brand that is part of the urban creative movement.

We kicked off this journey in Amsterdam, where we built a powerful community of creatives and artists around the unique rebel spirit of the brand.

We signed the relaunch of the Trend Consult brand through a new creative platform. "Evolution Journey" comes to reposition the training and consulting company's role from a specialist role directing, to a partner role which is close to its customers in the long process of evolution.